Tag: marketing

  • 07

    Why Account Based Marketing Matters

    We are living in the age of hyper-personalisation, with people consuming individualized Netflix content, specially curated experiences, and make-your-own pizzas. Business heads also want a slice of the personalized...

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  • 11

    Why cold calling can hurt your brand.

    Imagine a warm, humid afternoon in Chennai (not very difficult). You are stuck behind a million vehicles waiting for the shining star miles away to turn from red to...

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  • 05

    Art or Science? You decide

    We live in a world where meeting new people is an everyday phenomenon, but we may not put much stock in to the relationships we keep. Marketing calls for...

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  • 08

    The need for automation in email marketing

    A valuable customer is one who sees the value in your product and consequently, your brand. That said, growing a loyal customer base that you can tap into at...

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  • 05

    ARe we there yet?

    There is an information overload in our time, and we need to sift through endless inventions and technological developments clustering our digitally built world, to keep up with the...

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  • 11

    A Beginner’s Guide to Email Marketing

    You might have heard of email marketing on the internet or during one of your meetings. You might have also heard that it boosts business communications, increases sales and...

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  • 24

    SEO and it’s benefits.

    What is SEO? Moz.com defines search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The...

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  • 17

    Don’t believe video marketing is for you? Think again.

    As technology evolves, marketing must evolve as well. Video is a powerful force in today’s media landscape. Every month YouTube receives more than 1 billion unique visitors, and the...

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