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Oct
Beginners guide to influencer guidelines
Beginners guide to influencer guidelines Whether you are an #influencer or a brand looking to engage them as part of your digital marketing strategy, there is no denying that...
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06OctRead MoreHow to set up WhatsApp Business for Maximum Conversations & Conversions
(Psst…If you already understand the shift in consumer mentality towards WhatsApp, skip to the set-up section by clicking here.) Conversations are the cornerstone of a successful sales model. In...
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14MarRead MoreAre size, growth, and performance mutually exclusive?
The OG startups were successful, not only because it suddenly paid to be a nerd, but because of the hours of toil and focus that was poured into a...
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07MarRead MoreWhy Account Based Marketing Matters
We are living in the age of hyper-personalisation, with people consuming individualized Netflix content, specially curated experiences, and make-your-own pizzas. Business heads also want a slice of the personalized...
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11FebRead MoreWhy cold calling can hurt your brand.
Imagine a warm, humid afternoon in Chennai (not very difficult). You are stuck behind a million vehicles waiting for the shining star miles away to turn from red to...
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05OctRead MoreArt or Science? You decide
We live in a world where meeting new people is an everyday phenomenon, but we may not put much stock in to the relationships we keep. Marketing calls for...
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21AugRead MoreWho doesn’t like traffic? On their website…
If you are a small business owner or someone that has not grown up in a tech-savvy time, you may not fully understand the importance of your company’s website....
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08AugRead More
The need for automation in email marketing
A valuable customer is one who sees the value in your product and consequently, your brand. That said, growing a loyal customer base that you can tap into at...
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05AprRead More
ARe we there yet?
There is an information overload in our time, and we need to sift through endless inventions and technological developments clustering our digitally built world, to keep up with the...
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22FebRead More
All you need to know about PR
What is PR? Public Relations (PR) is defined as effective communication between an organization and its target audience, or between a person and the people they want to influence....
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